Segmentation of Internet-based consumer market segmentation variables is primarily of interest communities, community relations, the fantasy community, community and professional community transactions. Community of interest consists of people who interact on a particular topic, such as entertainment topics, family topics, topics plantations, the topic of weather and so on. Community relations is a community organized around the experience of life. Fantasy is a forum community which consists of participants who create an environment of imagination. Segmentation transaction community is a community that gives trading facility. Members include buyers, sellers, intermediaries, and so on. Segmentation of the professional community is a community formed to support the professional communication and exchange of valuable work or research related information. Individual connections and leadership are also crucial to Internet growth better. Reference on M.Suyanto

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